301 Redirects – Easy Redirect Manager

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301 Redirects helps you manage and create 301, 302, 307 redirects for your WordPress site to improve SEO and visitor experience. With a user-friendly interface, 301 Redirects is easy to use. Perfect for new sites or repairing links after reorganizing your existing WordPress content, or when your site has content that expires and you wish to avoid sending visitors to a 404 error page. Use the 404 error log to identify problematic links and make redirection easy.

301 Redirects GUI is located in WP Admin – Settings – 301 Redirects
404 Error Log widget can be found in the WP Admin – Dashboard


  • Choose from Pages, Posts, Custom Post types, Archives, and Term Archives from dropdown menu
  • Or, set a custom destination URL for redirection
  • Retain query strings across redirects
  • Super-fast redirection
  • 404 error log
  • 404 error log widget
  • Import/Export feature for bulk redirects management
  • Simple redirect stats so you know how much a redirection is used
  • Fully compatible with translation plugins (Weglot, TranslatePress, Gtranslate, Loco Translate) that use lang prefix in URL

Need more features?
WP 301 Redirects PRO offers wildcard & regular expression URL matching, auto-typo fixing in URLs, complete redirect and 404 log, and a centralized SaaS dashboard to monitor redirects on all your sites from one place.

What is a 301 Redirect?
A redirect is a simple way to re-route traffic coming to a Requested URL to different Destination URL.

A 301 redirect indicates that the page requested has been permanently moved to the Destination URL, and helps pass on the Requested URLs traffic in a search engine friendly manner. Creating a 301 redirect tells search engines that the Requested URL has moved permanently, and that the content can now be found on the Destination URL. An important feature is that search engines will pass along any clout the Requested URL used to have to the Destination URL.

When Should I use 301 Redirects?

  • Replacing an old site design with a new site design
  • Overhauling or re-organizing your existing WordPress content
  • You have content that expires (or is otherwise no longer available) and you wish to redirect users elsewhere

Is the 404 error log GDPR friendly?
The 404 error log does not collect user IPs. It collects the following data: timestamp of the event, the (404) URL that was opened, and the user-agent string.

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