WooCommerce Pixel Manager by woopt

Actieve installaties: 40.000+

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This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization, dynamic remarketing and reporting.

While the setup is as simple as it can get, the pixel engine under the hood is very powerful. It tracks all e-commerce events and implements all advanced pixel features like Facebook CAPI (Pro version), Google Enhanced E-Commerce, Google Shopping Cart Item Tracking and much more. For advanced users the plugin offers filters which allow to tweak the output flexibly and fine tune the behaviour to each shop.

What sets us apart from other, similar plugins?

Out of many things, probably high tracking accuracy and a simple user interface are the most important properties that set our plugin apart from others.

Additionally to the standard features offered by the tracking pixels we’ve developed more functional layers into the plugin which help increase measurement accuracy. For instance, if the plugin detects problems in the shop setup that might lower or prevent accurate tracking, it either fixes them seamlessly, or shows warnings with guidance on how to fix the problems.

Read more about the importance of tracking accuracy over here.

The plugin comes with integrations for:

  • Google Ads
  • Google Analytics (Universal and Google Analytics 4)
  • Facebook Ads Pixel
  • Google Optimize
  • HotJar
  • Microsoft Ads (Pro version)
  • Twitter Ads (Pro version)
  • Pinterest Ads (Pro version)
  • Snapchat Ads (Pro version)
  • TikTok Ads (Pro version)


  • Google Ads Enhanced Conversions (Pro version)
  • Facebook Conversion API (CAPI) (Pro version)
  • Google Analytics Enhanced E-Commerce (Pro version)
  • Nauwkeurige meting om dubbele rapportage effectief te voorkomen, beheerders en winkelmanagers uit te sluiten van tracking en mislukte betalingen niet mee te tellen.
  • Collects dynamic remarketing audiences for dynamic retargeting (Google Ads, Facebook, etc.)
  • Google Add Cart Data feature. Google support page
  • Ondersteuning voor verschillende beheersystemen voor cookietoestemming

Free Features

  • Google Ads Conversion Tracking
  • Google Ads Dynamic Remarketing
  • Google Ads Cart Item Tracking
  • Google Shopping New Customer Parameter
  • Google Analytics Universal (includes purchase tracking)
  • Google Analytics 4 (includes purchase tracking)
  • Google Optimize
  • Facebook Pixel
  • Facebook Remarketing Events
  • Hotjar Pixel
  • Basic Order Duplication Prevention
  • Many useful filters that help tweak the plugin output
  • Works with lazy loaded product lists

Have a look at the full feature list over here.

Premium Features

  • Facebook CAPI
  • Facebook Microdata Output
  • Google Analytics Universal and Google Analytics 4 Enhanced E-Commerce
  • Google Consent Mode
  • Google Dynamic Remarketing Choice for all Business Verticals
  • Google Ads Enhanced Conversions
  • Microsoft Advertising Pixel with Purchase and all Remarketing Events
  • Twitter Ads Pixel with Purchase and all Remarketing Events
  • Pinterest Ads Pixel with Purchase and all Remarketing Events
  • Snapchat Ads Pixel with Purchase and all Remarketing Events
  • TikTok Ads Pixel with Purchase and all Remarketing Events
  • Advanced Order Duplication Prevention

Have a look at the full feature list over here.

Are you interested in buying the Pro version? Come and visit us here.

Plugin Compatibility

The plugin supports and works with following third party plugins.

  • WooCommerce Brands
  • WooCommerce Composite Products
  • WooCommerce Google Product Feed
  • WooCommerce Wishlists
  • YITH WooCommerce Brands️
  • YITH WooCommerce Wishlist️
  • Woo Discount Rules️
  • WP Marketing Robot Feed Manager


Link to the full documentation of the plugin: Open the documentation


Take a look at our roadmap to see what’s coming next.

Toestemmingsbeheer voor cookies

Deze plugin gebruikt data van verschillende plugins voor toestemmingsbeheer voor cookies om goedkeuringen en afkeuringen voor injectie van marketingpixels te beheren.

Het werkt standaard met de volgende plugins voor beheer van toestemming voor cookies:


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